Lanie Gardner reveals her festival beauty essentials, including a $20 makeup tool, skin prep tips, sweat-proof makeup, and ...

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years ...

"Full House" star Lori Loughlin, 61, and her look-alike daughter Olivia Jade, 26, turned heads on the red carpet with their ...

Learn how to avoid counterfeit products, find helpful reviews, match shades accurately and tap loyalty programs ...

If you're done dealing with uneven eyeliner, cakey concealer, and stubborn false lashes, take a gander at these foolproof tips and tricks. View Entire Post › ...

Speaking exclusively to OK! former Love Island star Anna, 35, explains what the collection means to her and her sister Mandi, ...

For any beauty lover, one of the most annoying issues to deal with is spending hundreds of dollars on makeup a year and ...

The beauty brand is entering Australia and New Zealand as part of its growth strategy and has secured a second round of ...

Lashify founder Sahara Lotti makes the case for why the WNBA has become the perfect growth marketing platform.

Alexa Rice didn’t inherit her grandmother’s beauty business. But she inherited her savvy – and from her Gold Coast apartment, ...

The star is infusing a little humor into her approach to sunscreen now ...

But all the best tools and biggest platforms can't help without the authenticity that today's hyperaware audiences demand. In ...