Add Yahoo as a preferred source to see more of our stories on Google. A Co-op website marketing the store's price-match scheme with Aldi groceries has been ruled misleading by a consumer watchdog.

A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products. The ruling ...

With the cost of groceries still remaining a concern, many shoppers have made the switch to Aldi. In a bid to compete with the budget rival, many supermarkets have been offering 'price match' ...

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