Over the past several months, I have been lucky enough to work on several positioning and narrative development projects for tech companies across a variety of industries—from chips to data centers.

For CEOs, conflicting and competing narratives can be a nightmare. When everyone within a company tells a different version of its story, confusion follows—internally and externally. This chaos ...

The biggest obstacle for emerging tech isn’t complexity, competition or timing — it’s the narrative the public hears before the product ever loads.