NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced significant growth in its membership over the last year and laid out its priorities for the first half of 2024. The ...

Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment When you ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) has announced strategic priorities for 2026 that aim to reinforce its commitment to advancing improvements, best practices, innovations ...

The Coalition for Innovative Media Measurement (CIMM) has released a new paper defining a structural shift in how identity ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

LAS VEGAS — The Coalition for Innovative Media Measurement (CIMM), a collaboration of domestic companies focused on promoting innovation in media measurement, metrics and data, has a new Deputy ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, ...

While the convergence of TV and digital video audience measurement has made material strides in the past year, much more needs to be done before the advertising industry has the kind of frictionless ...

The parent companies of the major broadcast networks, along with several media buying agencies and advertisers, announced Thursday the creation of a new TV ratings measurement organization: The ...

The 12-year-old Coalition for Innovative Media Measurement (CIMM) will be getting new leadership within the first three months of 2022. That’s because the organization’s CEO and Managing Director who ...

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has appointed MTM co-founder Jon Watts as Managing Director, succeeding Jane Clarke who is retiring. Watts ...