You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

If you're wondering what the hell ASMR is, you're not alone. When ASMR videos started trending on YouTube and Instagram, I was perplexed, too, but I finally decided to see what all the fuss was about.

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...